Caples Award Winner 2007

Sending HR managers a job application from an 85-year-old was a compelling way to demonstrate the importance of superannuation.

Caples Award Winner 2007

An example of how an effective strategy, clever targeting and cut-through creative can give traditional marketing ‘the finger’.

ADMA Awards DM Effectiveness Award Of The Year 2006

A 100% response rate would have been unheard of. Unless you’d listened to what was said on the MP3 player that was sent to these 100 top corporate prospects.

Tiger Beer needs to constantly talk to its consumers by creating memorable moments of engagement at the point of consumption. Testament to the thought that brands have got to stop annoying people and become part of their lives.

Caples Awards Silver Direct Mail Award 2005

A campaign that powerfully reignited the flame in lapsed Collingwood Football Club members and inspired them to take action and be part of the club.

Caples Awards Courageous Client Award 2005

Stella Artois created a devil of a campaign to connect with the youth market.

How better to demonstrate a satisfying new ‘flowing’ driving experience than to demonstrate it with a letter that has no word breaks.

Reconnecting with customers was just the ticket for this supermarket chain.

Caples Best of Show 2005

The Singapore Navy needed an innovative direct marketing program to get university graduates on board.

Caples Awards B2B Direct Mail Winner 2005

What better way to lure company fleet managers into choosing a sexier marque for their employees than by sending an exceedingly clever direct mail package in the guise of a run-of-the-mill catalogue.