In today’s dog-eat-dog world, even old marketing dogs need to learn new tricks. There’s simply no room for pampered thoroughbreds with little understanding of other breeds. The new breed of marketer has to have a hybrid understanding of how various marketing channels work – they need to become what we call a Mongrel Marketer.
Marketing to the Australian male can be tricky. This special series of Podcasts and Blogs was put together to help marketers better understand Aussie males by looking at them from a number of angles. From the world of marketing we interviewed James Sykes, the Asia Pacific Marketing Director for Jim Beam, and a youth planner, Dan Pankraz. But we went further afield and talked with Joe Klintz and his team at Dee Why Tattoo, Samantha Jayne, a professional matchmaker, a brothel madam, and two clinical pyschologists for their take on the Australian male. This has all been condensed into bite-sized information nuggets over at the Mongrel Marketing Blog, and some podcasts found here. Enjoy!
Why is it that advertisers spend money on outdoor advertising that is illegible? Mongrel Marketing is on a mission to fix this - visit our gallery of shame and give us your opinion.
If you want a man to change, don’t hold up a mirror - Men – particularly young men – do a lot of stupid stuff. Sometimes really dangerous stupid stuff. They drive too fast, get too drunk, get stoned, get high, get fat, fight, fornicate, often all at once. People get hurt, people die, and so governments have to do something about it. One of th ...
